Direct Digital LLC

Pioneers in health and wellness.

Direct Digital owns many of the leading wellness and nutritional supplements on the market. These brands include Nugenix®, Beneflex®, Lumiday®, and Luminite®. Direct Digital is also the owner of Instaflex®, the nation's top-selling joint support product in GNC stores.

Latest News: We are excited to announce the launch of Beneflex®, an all-new, one a day joint pill.read more

Leaders in marketing.

We utilize a proprietary tracking platform, built in our Boston office, to run expansive direct-response campaigns across TV, Radio, Print, and online. Our unique system allows us to quickly build brand leaders.

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Direct Digital brands.

Our unique brands cater to both widely adopted and growing condition-specific vitamin categories. These include joint relief, sleep support, men's health, mood, prostate care, and bone support.

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Contact Direct Digital.

Direct Digital is based in Boston, MA and Charlotte, NC. To contact our corporate office for business development opportunities please head to our contact page. For product information please visit our brand page.

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