Our Brands

Direct Digital owns and operates several in-house brands including both Instaflex and Lumiday. All trademarks and proprietary formulas are the sole property of Direct Digital.

Instaflex is Direct Digital's premiere total joint, bone support, and active lifestyle brand. Utilizing proprietary formulas, products in the Instaflex line deliver exceptional benefits at premium price points. The Instaflex product line is geared toward providing consumers with the very best comfort for their joints, increased support for their bones, and enhancing their bodies natural function.

Launched in Q3 2009, Instaflex Joint Support features a breakthrough formulation designed to help comfort joints and increase mobility. Utilizing market-leading research and product development, Instaflex Joint Support is like no other joint support product on the market.

Following the launch of Instaflex Joint Support, Instaflex Bone Support was developed. Instaflex Bone Support is a leading bone health supplement designed to strengthen bones, improve bone density, and support bone building. Together the Instaflex product line is the only total joint and bone support system in the world. Providing the joint comfort and support our customers desire.

Instaflex products are currently available exclusively in GNC stores nationwide and through online retailers including GNC.com, Drugstore.com, Amazon.com, and directly on Instaflex.com. Direct Digital is working hard to make Instaflex products available through additional retail channels and worldwide.

Through cutting edge marketing and quality customer service, Instaflex has positioned itself as a dominant joint and bone supplement brand. More importantly, a brand consumers trust.

Lumiday is Direct Digital's premiere mood and well-being brand. Lumiday Mood Support may help increase relaxation, reduce tension, improve focus, and support emotional well-being.