Instaflex
Cambridge, MA
Founded 2009
In October of 2009 Direct Digital began promoting Instaflex Joint Support's active lifestyle brand. Instaflex joint Support was a newcomer in the crowded the nutritional supplements industry with a focus on enhancing the lifestyles of an aging population through increased mobility, improved flexibility, and discomfort relief. Through its powerful combination of in-house media buying, landing page optimization, analytics-based ad-targeting, and talented in-house graphic design team, Direct Digital successfully launched marketing campaigns targeting the exact demographics Instaflex sought.
Within months of campaign launch, Instaflex had achieved widespread brand recognition, acquired thousands of direct-to-consumer customers, and reached national retail distribution through partnership with GNC Stores (NYSE: GNC). By November of 2010, Insatflex Joint Support had established itself as the number one selling joint support supplement in GNC Stores, becoming one of the fastest growing product lines in the company's history. Instaflex has since acquired thousands more customers, launched three more products for its brand line, and continues to establish itself as a major player in the nutritional supplements industry.
